Actionable insights and rebellious thinking for people teams shaping the future of work.
In 2025 employer branding grew up. AI rewrote jobs, RTO became a reputational event, CEOs turned into brand signals, and radical honesty replaced generic “great place to work” claims. This Almanack distils 28 stories into practical rules.
As organisations look to 2026, EVP must shift from broad promises to clear, tangible impact. The focus is on evidence, storytelling and demonstrating how empowerment and people experience directly influence outcomes and business performance.
After a year of wall-to-wall AI, we wanted to know whether 2023’s confident forecasts were substance or spin. Here is what held up, what did not, and how to use the evidence to shape employer branding, talent attraction, culture, and organisational transformation in 2026.
No one knows exactly what 2026 will bring, but the forward-thinking companies are already experimenting, learning and adjusting, not because they’ve mastered AI or automation, but because they can see how quickly work, expectations and confidence levels are shifting.
Layoffs, job hugging, and a flood of LinkedIn “Open to Work” frames make it look like employers hold all the cards. They do not. The rules are changing, not disappearing. Here is how employer branding earns its keep now, and what happens when the pendulum swings back.
AI bosses insist agents will not replace people, yet headlines still read layoffs, freezes, and low trust. Hybrid work is a lifeline for some and a pressure cooker for others. This week: automation hype, labour market whiplash, culture shocks, and the trust test for employer brands.
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Tristan Harris’ latest podcast - like those with Mo Gawdat and Geoffrey Hinton - have convinced me that AI is already stripping out graduate and mid-level jobs. I think the rest of us need to start treating this as a political and personal issue, not just a fun tech story.
Militaries are struggling to fill their ranks, so they have turned to something many corporates still treat as optional: serious employer branding. From Chicago ad shops to Singapore Navy thrillers, here is what is working and how HR and TA can borrow the tactics.
AI is sold as a job creator. The reality is shrinking headcount, fewer entry routes, and fragile trust. This week’s Paper Cut cuts through hype and offers a clear playbook for HR, TA, and employer brand leaders hiring and redeploying in the overcapacity era.
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Layoffs surged in 2025, with October the worst for that month in 22 years. EBN breaks down what is driving cuts, which sectors are most exposed, the 2026 outlook, and how HR, TA and employer brand leaders can protect trust with employees and candidates.
The most multigenerational workforce in modern history is here. Millennials and Gen Z will dominate headcount by 2030 while older workers exit later. This guide translates the noise into operating decisions that reduce churn, speed ramp, and protect knowledge before overlap peaks.
AI layoffs are finally being counted. CEOs flirting with “agree or quit” and memos scoring AI usage are culture tells. Hybrid isn’t broken. Management is. HR becomes the growth engine. Ship skills. Publish the plan.
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